Sebago Lake Lovin Announces Floating Concert Series Aboard the Songo River Queen II
By Sebago Lake Lovin
Sebago Lake Lovin, together with sponsor NOCA Beverages, today announced the launch of the Sebago Lake Lovin Floating Concert Series, a new live entertainment experience aboard the iconic Songo River Queen II featuring live music, scenic cruises, community fundraising, and unforgettable summer nights on Long Lake.
Sponsored by NOCA Beverages, the series will include a complimentary NOCA tasting opportunity for guests age 21 and older, included with admission and subject to applicable laws and event policies.
A portion of proceeds from each event will benefit Camp Sunshine, the Maine nonprofit that provides hope, support, and community for children with life-threatening illnesses and their families.
From an April Fools' joke to a real summer series
The series was inspired by "Club 316," a fictional entertainment concept introduced as part of a Sebago Lake Lovin April 1st announcement earlier this year. The post quickly became one of the brand's most talked-about pieces of content, generating enthusiasm from people who wanted to see the concept become reality.
"We started with a joke, but the response showed us there was a real appetite for unique experiences on the lake. Club 316 may have been fictional, but the excitement around it was very real. We're taking the best parts of that idea — live music, great local partners, community fundraising, and unforgettable summer nights on the water — and bringing them to life through this series."
— Jeff Coveney, Sebago Lake Lovin
Some of the more ambitious Club 316 amenities didn't make the final plans.
Sorry, no pool and no helipad.
The 2026 Lineup
The inaugural season will feature three themed cruises during the summer of 2026.
Show 1 · Rock the Lake
Featuring Carbon 14
Friday, July 17, 2026 — A high-energy kickoff cruise featuring one of Maine's most popular cover bands.
Show 2 · Neon Nights on Sebago
Featuring Fast Times
Friday, August 14, 2026 — An 80s-themed concert cruise celebrating the music and style of the decade.
Show 3 · Stadium Rock Cruise
Featuring The Powerhouse Five
Friday, August 28, 2026 — A season finale packed with arena rock favorites and sing-along classics.
The After Party at Gary's Olde Towne Tavern
Each event will be followed by an official afterparty at Gary's Olde Towne Tavern featuring the DJ Scribblez team. Both Gary's and DJ Scribblez were part of the original Club 316 concept and will help bring the spirit of that vision to life as the official afterparty gathering spot following each cruise.
Tickets & Pricing
Tickets for all three cruises are on sale now.
For a limited time, early bird tickets are available for $36 through June 30, 2026. Beginning July 1, 2026, ticket prices will increase to $39.
Tickets are expected to be limited. Additional event details, sponsor activations, and event experiences will be announced in the coming weeks.
For concert updates, event details, and ticket information, visit the Songo River Queen website and follow Sebago Lake Lovin on social media.
About Sebago Lake Lovin
Sebago Lake Lovin is a media and lifestyle brand dedicated to celebrating the people, businesses, events, and experiences that make Maine's Lakes Region special. Through original content, community engagement, and unique events, Sebago Lake Lovin connects residents and visitors with the best of lake life.
Learn more at sebagolakelovin.com.
About Camp Sunshine
Camp Sunshine provides retreats and support programs for children with life-threatening illnesses and their families at its campus in Casco, Maine.
To learn more or support the Sebago Lake Lovin Floating Concert Series fundraising effort, visit charity.pledgeit.org/sebago-lake-lovin-concert-series.
About NOCA Beverages
NOCA is the world's first non-carbonated boozy beverage brand. Founded by three college friends, NOCA was created to offer a refreshing alternative to traditional carbonated alcoholic beverages.
Learn more at drinknoca.com.